About Us
Beyond financial expertise, we provide compassionate support, understand the sensitive nature of financial discussions, and offer guidance with empathy and care.
2000-2011
Nathan Rink began his career as a Financial Advisor at Waddell and Reed in 2000 followed by Jason Rolf 2002. After working independently for nearly a decade to build their clientele, they joined forces in 2011 creating a team, officially known as Team Lincoln, that would form the foundation for what would become NJN Financial Group.
2011
Meanwhile, Michelle Holliday, who began her career with Waddell and Reed Inc. in 1995, and later joined with Eunice Stuart in Fairbury, NE, was working on her own successful practice, moving into her current location in 2011. Though Michelle worked from a different town, she was in Lincoln often where she, Nathan, and Jason would come to know each other personally and professionally.
2016
Nolan Rathe joined Team Lincoln in 2016, completing the set that would form the basis for the company namesake, NJN (Nathan, Jason, Nolan). The team grew during these early years to nine total members. Some have come and gone, but others remain with us today. These include Chet Bigley, and Wendy Conrad.
2020
The COVID-19 pandemic changed the way we could interact with our clients reducing the amount of in person meetings held and giving us time to consider the direction of our business. It was during this tumultuous time that it was decided to take on a name that would be reflective of our personal identity. NJN Financial Group as you know it now came into being.
2020 was full of change for us. Not only did we take on a new identity, but we moved into our own independent office space for the first time. Then, in November 2020 as we were settling into our new space on the picturesque Talon golf course at Wilderness Ridge Country Club, we learned Waddell & Reed would be no more and LPL would be their replacement. By this time, we had grown to 11 members and included more familiar faces such as Randy Tvrdik, Tyler Wellman, Clayton Cope, and Andy Miesbach.
2020
During this time, Michelle also brought into existence a new name, A.V.E. Wealth Management. She wanted the name of her company, as she moved into a new phase of her business to reflect the steps of her financial planning process: Assess, Validate, and Execute.
2023
Both A.V.E and NJN continued to grow, and an unexpected turn of events would give our companies the opportunity to grow together. In October 2023, NJN Financial formally joined forces with A.V.E. Wealth Management. As of 2024, this merger brought our total team to 15 members adding Jenifer Busing, Christina Meyer, and Josh Robertson.
We would be remiss not mentioning those who came before us and influenced us personally and professionally: Eunice Stuart, Jo Peterson, Dennis Duckworth, Jerry Haertel, and Bill Rathe. Some of these were partners with us, but all were friends and mentors whose guidance and wisdom helped us each in our own growth and development.
Nathan Rink, CFP®
Partner
531-229-0603
Nathan Rink is a founding partner of NJN Financial with more than 20 years of experience leading both client relationships and team initiatives. He is driven by the opportunity to help people realize their ambitions through thoughtful financial strategies. He considers the formation of NJN and its merger with A.V.E., alongside earning his CERTIFIED FINANCIAL PLANNER® designation, some of his greatest achievements.
Nathan was raised in Bennet, NE and now resides in Lincoln. Outside of work, he enjoys woodworking and is an avid supporter of his children’s sports, particularly club, high school, and college volleyball, as well as college football.
Jason Rolf, CFP®, CMFC
Partner
531-229-0603
Jason Rolf is a founding partner who specializes in financial planning, investment management, and risk management. He brings more than 20 years of experience in the financial advising industry. His interest in finance began in junior high when his parents encouraged him to invest his earnings while he delivered the Omaha World-Herald and worked at his hometown grocery store. He has been a Charter Mutual Fund Counselor designee and a CERTIFIED FINANCIAL PLANNER® practitioner since 2013.
Originally from Dodge, NE, and now a Lincoln resident, he enjoys hunting, fishing, golfing, and cheering on his kids at their sporting events.
Nolan K. Rathe, AWMA®, CPFA®
Partner
531-229-0603
Nolan helps individuals, families, and small businesses create focused financial strategies for wealth accumulation, asset preservation, tax planning, and business transitions. With more than a decade of experience in the financial industry, Nolan initially had little interest in following in his father’s footsteps as a financial advisor, but as he progressed in his professional career realized the field aligned well with his personality strengths. Initially starting with Waddell & Reed Inc. he was able to live out his passion for helping people by navigating them through the complexities of our financial world.
A dedicated sports fan and music enthusiast, Nolan is a man of faith who enjoys traveling with his family. He loves exploring new areas seeking out different lakes, beaches, or mountain views to find the ideal spot to spend their retirement while maintaining roots in Nebraska.
Michelle Holliday, CFP®, AEP®
Partner
402-729-5561
Michelle Holliday brings more than 30 years of experience to NJN, starting with her career as a financial advisor at Waddell & Reed and LPL Financial, as well as co-founding AVE Wealth Management in 2021. Driven by her passion for making a meaningful impact on people's financial journey, her expertise in the field earned her a CERTIFIED FINANCIAL PLANNER® designation in 2007.
Michelle believes that financial planning is a life-long process that you create and adapt based on your needs and values. Through this process, you can work toward achieving your most important aspirations.
Outside of her career, Michelle enjoys traveling (especially to places she has never been), scrapbooking the memories, and exercising to stay physically fit and sound-minded. She appreciates the slower pace of life in Nebraska and finds tranquility in its beauty.
Lincoln Office
Fairbury Office
